Web and app design has grown up to embrace many strong principles that have been in print design for decades. The internet has allowed graphic designers to share and be inspired by great works.
#1 Huge and Beautiful Images
In 2014, we saw large, high quality images make their way into more designs. Thanks to free unique stock image sites, as well as faster broadband speeds, the images got higher quality and even more unique. Humans are visual creatures, and in 2015 we’ll see bigger and better images.
#2 Semi-flat Design
In late 2013 and early 2014, flat design exploded. Led by Microsoft and Apple, flat was the new black. Quickly, however, flat design evolved into flat-ish design that combined flat elements with real world enhancements. Google’s Material design is the best example of this style, and we hope to see more of it in 2015.
#3 Rich Content Experiences
It’s taken long enough, but big media players have started to use unique advantages of the web to create emotional visual experiences within long-form articles and content. What started with Snow Fall by the New York Times in 2012 has proliferated since then. Storytelling has become more intimate and visual.
#4 Better Typography
It seems that more designs are incorporating better typography. Better visual hierarchy, more unique fonts, and string statements. Look for more of this in 2015.
New Tred Predictions
#5 Magical Realism
The company Magic Leap captured our imagination with just a few photo mock-ups and some good news coverage. Technology, wonder, and Dr. Seuss dreams align to make imagination real. We predict that more magic will make its way into 2015 designs.
#6 Hand-drawn Illustrations
This is a bolder prediction because we’ve seem small illustrations pop up throughout the years. But with large imagery, strong font, and pleasing colours becoming standard designers will look to differentiate with designs that take hard work: unique hand-drawn illustrations
#7 Background Video
If 2014 saw large high-quality images show up everywhere, 2015 will see large background explode onto more sites. With broadband speeds ever increasing, it makes more sense to add to that rich experience. It shows the soul of a company, without in your face video. An ambient, ethereal fells that doesn’t get in the way.
More difficult to make than pure video or images, and more unique than either, designers looking to stand out will use cinemagraphs in their interactive storytelling in 2015. Although not brand new this year, with more adoption of rich content experiences, they will be the new, classier, version of GIFs