Passion Distribution Brand Refresh

Passion Distribution Brand Refresh

LCD was briefed to refresh the Passion brand to better reflect their current programming and to attract more programming from the factual space. Using a vibrant new colour palette, modern typography and a unique frosted glass effect, the new Passion brand is still bold and noisy but with a more sleek and premium look, whilst retaining the current logo design.

Client: Passion Distribution
Discipline: Branding • Print Design • Digital

Brand Guidelines

The old Passion branding didn’t include any brand guidelines as such. LCD developed a brand guidelines document to bring together the new brand elements, including logo usage, colour palette, typography, brand in action and much more.

New Programming Catalogue

LCD also redesigned Passion’s New Programming interactive catalogue, with a digitally-focussed design that follows the styling of the brand guidelines.