All3Media Rebrand

All3Media Rebrand

All3Media is a worldwide independent television, film and digital production and distribution company that produces some of the biggest global TV brands in the world. They wanted a rebrand that reflects their creativity and position as a market-leading group. Working closely with the All3Media team, LCD was commissioned to create the new identity and all subsequent branding for the whole group.

Client: All3Media
Discipline: Branding • Print Design • Digital

Crafting the logo

We worked closely with All3Media to produce the new logo. The main part of the logo has been crafted geometrically using rounded edges and conjoined shapes to create a unique wordmark, and is not based around any existing typeface.

Rotating the logo

A unique factor to the logo is that you can use it either horizontally or vertically, without the need for two versions. Depending on the space available, just rotate the logo 90 degrees clockwise wherever necessary. 

Colour palette

The mainly grayscale palette is used throughout branded applications and has been chosen in order to give the All3Media imagery the spotlight. The secondary All3Media Yellow can also be used to compliment the primary palette as an accent colour.

“This marks an evolution of the All3Media brand identity, as a group focused on innovation and creative excellence, we felt it was the right time for an update.”

Stuart Gardner, International Marketing Systems Director